Even Match.com is offering discounts to subscribers: six months free, if you don’t find Prince (or Princess) Charming in the first six months. While the online-dating industry has been enormously successful so far—the market grew 10 percent last year to $649 million—the number of subscribers is expected to flatten after 2009, reports Jupiter Research. “The growth is not what it was before,” says senior analyst David Card. How heartbreaking.