Paul Bissonnette Completes Ice Bucket Challenge With Helicopter Glacier Water

That said, the whole operation has actually seemed to work. From the AP:

Celebrities and athletes have gotten in on the act, too. With that in mind, NHL player Paul Bissonnette is the leader in the clubhouse. He had glacier water dumped on his head by a helicopter.

“It’s just been wonderful visibility for the ALS community,” Newhouse said. “It is absolutely awesome. It’s crazy, but it’s awesome, and it’s working.”

Next up, courtesy of BizNasty: LeBron James, Aaron Rodgers and Russell Wilson.